There are two questions that you can ask on a regular basis to keep yourself focused on getting your most important tasks completed on schedule. The first question is "What are my highest value activities?"
Put another way, what are the most important tasks you have to complete to make the greatest contribution to your organization? To your family? To your life in general?
Think it Through Carefully
This is one of the most important questions you can ask and answer. What are your highest value activities? First, think this through for yourself. Then, ask your boss. Ask your coworkers and subordinates. Ask your friends and family. Like focusing the lens of a camera, you must be crystal clear about your highest value activities before you begin work.
Keep Yourself Focused
The second question you can ask continually is, "What can I and only I do, that if done well, will make a real difference?"
This question comes from Peter Drucker, the management guru. It is one of the best of all questions for achieving personal effectiveness. What can you, and only you do, that if done well, can make a real difference?
This is something that only you can do. If you don't do it, it won't be done by someone else. But if you do it, and you do it well, it can really make a difference to your life and your career. What is your answer to this question?
Every hour of every day, you can ask yourself this question and there will be a specific answer. Your job is to be clear about the answer and then to start and work on this task before anything else.
Saturday, 30 April 2011
Law of Positioning
The customer's perception of you and your company is his reality and determines his buying behavior with you. The way your customer thinks about you, talks about you, and describes you to others determines everything he does or does not do in relation to you and what you sell.
Customer Perception
Every product or service must be perceived positively by the customer before the customer can make any kind of buying decision. The most successful products and services are those that the customer perceives are from the most desirable and trustworthy suppliers of these products or services.
Proper Positioning
With proper positioning, your product or service will be seen by the customers as the product or choice, against which others are compared. Some examples of excellent positioning are Coca-Cola, Kleenex, and Xerox. In each case, these products are the standard. When you refer to a drink, you say, "I feel like a Coke." If you have a runny nose, you ask someone to "get a Kleenex" for you. If you need a copy of a document, you ask someone to "make a Xerox of this." This dominant positioning gives these products an edge in the market, which translates into more and easier sales at higher prices with better profit margins.
Appearance
Every visual element of dress, product, packaging, printing, and promotion creates a perception of some kind. Nothing is neutral. Everything that you do or neglect to do, everything that the customer sees or fails to see, hears or does not hear, contributes to the customer's perception of you and your company. Everything counts.
Position Yourself at the Top
Top salespeople position themselves as the preferred suppliers of their products and services. Everything you do adds to the customer's perception of you as the ideal person to do business with when it comes to buying your particular product or service. The customer will often pay more for a similar product or service for no other reason than that it is you who is selling it and backing it up. Your position in the customer's mind can be so strong that no other competitor can get between you and the customer and replace you. The most successful companies and the more successful salespeople are those who have developed such strong positioning in their marketplaces that they are considered to be the standard against which competitors are compared.
Customer Perception
Every product or service must be perceived positively by the customer before the customer can make any kind of buying decision. The most successful products and services are those that the customer perceives are from the most desirable and trustworthy suppliers of these products or services.
Proper Positioning
With proper positioning, your product or service will be seen by the customers as the product or choice, against which others are compared. Some examples of excellent positioning are Coca-Cola, Kleenex, and Xerox. In each case, these products are the standard. When you refer to a drink, you say, "I feel like a Coke." If you have a runny nose, you ask someone to "get a Kleenex" for you. If you need a copy of a document, you ask someone to "make a Xerox of this." This dominant positioning gives these products an edge in the market, which translates into more and easier sales at higher prices with better profit margins.
Appearance
Every visual element of dress, product, packaging, printing, and promotion creates a perception of some kind. Nothing is neutral. Everything that you do or neglect to do, everything that the customer sees or fails to see, hears or does not hear, contributes to the customer's perception of you and your company. Everything counts.
Position Yourself at the Top
Top salespeople position themselves as the preferred suppliers of their products and services. Everything you do adds to the customer's perception of you as the ideal person to do business with when it comes to buying your particular product or service. The customer will often pay more for a similar product or service for no other reason than that it is you who is selling it and backing it up. Your position in the customer's mind can be so strong that no other competitor can get between you and the customer and replace you. The most successful companies and the more successful salespeople are those who have developed such strong positioning in their marketplaces that they are considered to be the standard against which competitors are compared.
Rules for Business Start-ups
Entrepreneurship is the art of finding profitable solutions to problems. Every successful entrepreneur, every successful businessperson has been a person who has been able to identify a problem and come up with a solution to it before somebody else did. Here are the five rules for entrepreneurship.
Find A Need And Fill It
First, find a need and fill it. Ross Perot, when he was working for IBM, saw that his customers who were buying IBM computers, needed help in processing their data. He went to IBM with this idea and they said they weren't interested, so he started his own business. He eventually sold it out for $2.8 billion dollars. He found a need and he filled it.
Find A Problem And Solve It
The second rule is to find a problem and solve it. A secretary working for a small company began mixing flour with nail varnish in order to white out the mistakes she was making in her typing. Pretty soon, her friends in the same office asked if she could make some for them. So she began mixing it on her kitchen table. Then, people in other offices started asking for it, and she eventually quit her business and worked full time creating what is today called Liquid Paper. A few years ago, she sold her company to Gillette Corporation for 47 million dollars.
Find A Need And Fill It
First, find a need and fill it. Ross Perot, when he was working for IBM, saw that his customers who were buying IBM computers, needed help in processing their data. He went to IBM with this idea and they said they weren't interested, so he started his own business. He eventually sold it out for $2.8 billion dollars. He found a need and he filled it.
Find A Problem And Solve It
The second rule is to find a problem and solve it. A secretary working for a small company began mixing flour with nail varnish in order to white out the mistakes she was making in her typing. Pretty soon, her friends in the same office asked if she could make some for them. So she began mixing it on her kitchen table. Then, people in other offices started asking for it, and she eventually quit her business and worked full time creating what is today called Liquid Paper. A few years ago, she sold her company to Gillette Corporation for 47 million dollars.
New Economy, New Rules
Over the past 5 years, the U.S and the world economy have changed so drastically, which means that if you’re trying to do the same old thing you used to do to grow your business, it’s going to stagnate, just like stocks have been stagnating.
To succeed, to rake in the profits in this economy with your business, you need to understand the new rules--what actually works in 2011, not what worked in 2006.
And the one person who can show you the steps to take is Charlie Cook.
Recently he released “The New Profit Rules” which is a program that gives you the step-by-step formula to succeed in this new economy.
Now Charlie has been a colleague of mine for years, and I’ve always liked his books, but this is one of his best. And he could easily be selling it for $97 or even $197 but as a special one-time offer, I’ve persuaded him to let you download it for free. No shipping. No fees. Nothing.
To succeed, to rake in the profits in this economy with your business, you need to understand the new rules--what actually works in 2011, not what worked in 2006.
And the one person who can show you the steps to take is Charlie Cook.
Recently he released “The New Profit Rules” which is a program that gives you the step-by-step formula to succeed in this new economy.
Now Charlie has been a colleague of mine for years, and I’ve always liked his books, but this is one of his best. And he could easily be selling it for $97 or even $197 but as a special one-time offer, I’ve persuaded him to let you download it for free. No shipping. No fees. Nothing.
Law of Integrity
Great business leadership is characterized by honesty, truthfulness, and straight dealing with every person, under all circumstances. This law requires that you be impeccably honest with yourself and others. As Emerson said, “Guard your integrity as a sacred thing. Nothing is at last sacred by the integrity of your own mind.” Integrity lies at the core of leadership, at the heart of the leader. Everything you do revolves around the person you really are inside. And the person you are inside is always demonstrated by your actions, the things you do and say.
Leadership Defined
Leadership has been defined as the “ability to get followers.” For people to follow you, to subordinate their interests to yours, they must be able to believe in you and be willing to commit their time, money, and energy to you. Leadership is therefore a trust conferred upon you by others. To earn this trust, to deserve this trust, you must be true to yourself. Only then can you live in truth with everyone else in your life and work.
Be a Good Role Model
Perhaps the most important thing you do as a leader is to be a good role model. Lead by example. Walk the talk. Live the life. Always carry yourself as though everyone is watching, even when no one is watching. Good leaders are completely reliable. People can take them at their word and trust that they will do what they say. They make promises carefully, and then always keep their word.
Consistency
A key mark of integrity in human relations is consistency, both internal and external. The best leaders are consistent from one day to the next, from one situation to the next. Because of this internal consistency, these leaders are trusted. People know what to expect. There are no surprises.
Two Basic Types of Leadership
There are two basic types of leadership in business today, transactional and transformational. Transactional leadership is the ability to direct people, manage resources, and get the job done. But transformational leadership, the most important form of leadership today, is the ability to motivate, inspire, and bring people to higher levels of performance.
Transformational Leadership
Transformational Leadership is the ability to touch people emotionally, to empower them to be more and to contribute more than they ever have before. This ability enables transformational leaders to elicit extraordinary performance from ordinary people.
Leadership Defined
Leadership has been defined as the “ability to get followers.” For people to follow you, to subordinate their interests to yours, they must be able to believe in you and be willing to commit their time, money, and energy to you. Leadership is therefore a trust conferred upon you by others. To earn this trust, to deserve this trust, you must be true to yourself. Only then can you live in truth with everyone else in your life and work.
Be a Good Role Model
Perhaps the most important thing you do as a leader is to be a good role model. Lead by example. Walk the talk. Live the life. Always carry yourself as though everyone is watching, even when no one is watching. Good leaders are completely reliable. People can take them at their word and trust that they will do what they say. They make promises carefully, and then always keep their word.
Consistency
A key mark of integrity in human relations is consistency, both internal and external. The best leaders are consistent from one day to the next, from one situation to the next. Because of this internal consistency, these leaders are trusted. People know what to expect. There are no surprises.
Two Basic Types of Leadership
There are two basic types of leadership in business today, transactional and transformational. Transactional leadership is the ability to direct people, manage resources, and get the job done. But transformational leadership, the most important form of leadership today, is the ability to motivate, inspire, and bring people to higher levels of performance.
Transformational Leadership
Transformational Leadership is the ability to touch people emotionally, to empower them to be more and to contribute more than they ever have before. This ability enables transformational leaders to elicit extraordinary performance from ordinary people.
Friday, 29 April 2011
Manage Your Time Well
Manage Your Time Well
To achieve all your goals and become everything you are capable of becoming you must get your time under control. Psychologists generally agree that a "sense of control" is the key to feelings of happiness, confidence, power, and personal well-being. And a sense of control is only possible when you practice excellent time management skills.
To achieve all your goals and become everything you are capable of becoming you must get your time under control. Psychologists generally agree that a "sense of control" is the key to feelings of happiness, confidence, power, and personal well-being. And a sense of control is only possible when you practice excellent time management skills.
Thursday, 28 April 2011
Manage Your Time Well
Manage Your Time Well
To achieve all your goals and become everything you are capable of becoming you must get your time under control. Psychologists generally agree that a "sense of control" is the key to feelings of happiness, confidence, power, and personal well-being. And a sense of control is only possible when you practice excellent time management skills.
To achieve all your goals and become everything you are capable of becoming you must get your time under control. Psychologists generally agree that a "sense of control" is the key to feelings of happiness, confidence, power, and personal well-being. And a sense of control is only possible when you practice excellent time management skills.
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