Interpret It as a Question
Aside from using testimonials, another way to deal with objections is for you to take the objection and interpret it as a question. Treat it as a request for more information. Recognize that an objection is a natural customer response to any offering where there is some risk of purchasing. When the prospect says, "It costs too much," you can respond by saying. "That's a good question. Why does it cost more than you're expected to pay?" You then go on to answer the question you have posed.
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